THE BEGINNING
Just two founders, a shipping container kitchen (freezing in winter, boiling in summer), and one big mission: to fix the broken world of on-the-go nutrition.
We found that balancing work, workouts, and eating well was tough. There wasn’t a fresh, all-natural protein shake on the market that tasted good and didn’t come with a side of preservatives or powdery regret – so we started making our own.
THE PROCESS
We started small – experimenting with recipes, hand-juicing apples, and developing every single formulation ourselves. No white-labeling. No outsourcing.Our first label design? Stylish, sure. But sideways reading turned out to be less 'cool startup' and more 'chiropractor appointment'. We learned fast, we iterated faster.
Exalt was born. We spent the first six months traveling the country, sourcing the best raw ingredients, testing formulations in the kitchen, and pitching to anyone who would listen.
Things started moving. We opened our first tiny kitchen in a shipping container. It was freezing in winter and boiling in summer, but it’s where our original recipes were perfected.
We were soon stocked in Selfridges. Seeing Exalt on those iconic shelves gave us chills (and not just from the fridge section). A massive moment for the brand.
We became the Official Supplier to Tottenham Hotspur. Soon after, Nike approached us to make custom drinks for their 50th birthday and summer events.
Nutrition in motion. We opened our very first retail store in the heart of London Victoria Station, bringing fresh performance shakes to thousands of daily commuters.
Now supplying 7 Premier League clubs and NFL squads. Moving into a 6000 sq ft factory and expanding our reach globally. Size does matter.
Groundbreaking Science
We use HPP (High Pressure Processing)—the equivalent of putting 24 elephants on a single strawberry. While others "nuke" their products with heat pasteurization, we use pressure to put bacteria to sleep without killing the nutrients. It's the biggest step forward in food preservation in 80 years.
Natural shelf life achieved through pressure, not chemical preservatives.
Partnered with the University of Cambridge on the future of food science.
THE BEGINNING
We were the first to pioneer a fresh, all-natural protein smoothie with a proper shelf life – no heat pasteurisation, no preservatives.
Just cold pressure magic that keeps things fridge-fresh for two whole weeks. It’s like making it at home, but without the mess, the blender noise, or the cleanup.
The Philosophy
We don't believe in zero fun. Be good 80% of the time, and 20% of the time? Go off the rails. Exalt exists to help you get back on the 80 faster.
No marketing-first products. Everything starts with real clinical effectiveness. If it doesn't move the needle, we don't ship it. Whole food ingredients, zero fillers.
We believe mistakes are opportunities. Every partnership that started with a shipping error, loyalty is built through human connection.
Trusted by the best
Clinical Lead Dietitian & Nutritionist
A Master's degree in Advanced Nutrition, and a second Master's in Clinical Research. An academic author, with research published in the European Journal of Clinical Nutrition.
Taste Expert
With a ton of experience working with Green & Black's, M&S, Parmigiano Reggiano, Cawston Press and Heinz to help us perfect the taste of our range.
Head of Quality Assurance
With 18 years advising Tesco on Sustainability, Felix helps us on broad sustainability issues, packaging, recycling and also CSR.
The journey continues
This is the EXALT journey so far - and we're only just getting started baby!
